A Cost-Analysis of "Leanness"

Instagram coaches and fitness marketers have taken to all platforms of social media to tout how easy it is to "get ripped in 21 days" or to be "built like an athlete in time for summer." It all sounds so easy. Too easy, in fact. So, what's the actual cost...

Stop Dieting and Work on Your Nutrition

While the primary definition of diet refers to how you eat and the foods you put into your body, it has taken on a new meaning. The word "diet" now denotes a temporary alteration in eating habits. It is a specific change (or changes), for better or worse, that has a definitive beginning and...

5 Key Nutrition Strategies for Youth Athletes

Youth sports have gotten progressively more competitive in the last 20 years. With all of the additional travel, practice times, and training , there is an increasing and often neglected need for acceptable nutrition. Proper nutrition can make all the difference, both for performance and for maintaining energy levels throughout...
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